How to manage direct mail service effectively
Direct Mail Services marketing is a time-tested strategy for reaching your target audience and driving new leads. Studies have shown that direct mail has higher response rates than email and other digital channels. In addition, direct mail is a more cost-effective method than online ads.
Postcards and other printed pieces are an essential part of any marketing campaign. They are easy to create, capture customer attention, and deliver your message clearly and quickly. In fact, more than 70% of recipients read and respond to postcards, making them a top-performing marketing tool.
Every Door Direct Mail (EDDM) is a program from the United States Postal Service that lets you target specific neighborhoods based on demographic, geographic, and behavioral factors. This makes EDDM the perfect solution for targeted campaigns, such as real estate open houses or charity fundraisers.
If you’re a small business that wants to save time, look for a direct mail service with automated printing, tracking, and delivery. These tools allow you to spend more time on high-level business development activities and less on administrative tasks.
Using a service that combines print and direct mail is a smart move for businesses of all sizes, and Postalytics has the features you need to optimize your direct mail campaigns. With drag-and-drop design, analytics, A/B testing, and event-triggered sends, you can manage all of your campaigns in one place.
The USPS has a free program that lets you send bulk mail to every address in your neighborhood, without the need for a mailing list or additional services. This program, known as EDDM, is a great way to get in front of your target audience at a low cost.
You can also use this service to send out postcards or brochures for your restaurant opening, real estate open house, or charity fundraising event. It’s also an effective way to promote your website or blog launch.
Gunderson Direct is a full-service agency that specializes in direct marketing. It offers custom design, targeted mailing lists, professional printing, and delivery. They’re a good fit for tech, SaaS, and B2B companies that are looking for an agency to handle their direct mail campaigns.
Inkit is a great choice for communication departments that aren’t in the marketing department, as it allows you to synchronize your direct mail and email communications with your CRM. The software also automates the process so that you can deliver printed messages based on specific digital actions or events.
Lob is the perfect direct mail solution for enterprise healthcare and finance businesses who want to fully integrate their digital and direct mail strategies into a single platform. It provides everything from modular HTML templates to mobile, email, and chat support. Plus, Lob’s API is a simple solution for developers to implement in their proprietary systems.
Alyce is a good choice for marketing professionals who need to reach a smaller number of people. It’s an easy-to-use solution for sending physical gifts and swag, but it’s not the best choice for mass mailings.